Public Relations

Public Relations

Media Relations

Positioning

Thought Leadership

We are outcome-oriented storytellers helping you build enduring connections and trust with your target audiences. In a dispersed and saturated media landscape, how you bring your company to the market matters.

Recent client features
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Services include:

Public Relations and Digital Marketing that put your brand on the map

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Messaging and Media Material Development

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Owned Content Development

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Media Relations

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Thought Leadership

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Awards and Accolades Programs

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Trade Show and Event Support

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Earned Media Reporting and Analytics

// Process

How a PR engagement works

One story, told consistently everywhere your audiences look.

Step 1

Start with a conversation, not a proposal

We begin by listening: your business, your market and the one idea you want people to remember. Then we shape a narrative your leadership, materials and website can all share.

Step 2

Keep coverage coming between announcements

Press releases are only part of the story. We watch the headlines for moments where your expertise fits, and put your executives in front of reporters with timely commentary, data and perspective.

Step 3

Extend it across every channel

Social media, thought leadership and award submissions build on the same narrative. We measure results monthly against clear benchmarks, so you can see what's working.

Gateway team in a first conversation with a client
The narrative worked out on a whiteboard
A senior advisor reviewing coverage at his desk
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// FAQ

What clients ask about public relations

Everything you need to know before we start.

Zach Kadletz
Have more questions?
Get in Touch
What does a typical public relations engagement include?

Strategy and messaging development, media relations, newsjacking, interview training for executives, and thought leadership campaigns. If added to the scope, we also offer executive and company social media management.

Do you run our social channels or advise on them?

Both options are available. Most engagements have our social media team run the company account and coach the executives on theirs, understanding that a founder’s own feed is usually the fastest route to the audience you want.

How do you measure public relations work?

Public relations is not just about the quantity of earned media opportunities but the quality. From top tier media to niche trade publications and YouTube channels, our team finds the best audiences for your company’s unique message to target. Ongoing reporting metrics include coverage earned, as well as overall online sentiment and your company’s share of voice.

How do you decide which stories to pitch?

We start from your company’s foundational narrative, then look for the moments that carry it: a contract, a milestone, a current event, or an executive with a point of view. Each one is matched to the reporters who cover that beat.

Does your PR team prepare our spokespeople?

Yes. Media training and briefing notes come before every interview, so the person speaking knows the reporter, the angle, and how to land key points.

Do you create the content yourselves?

Yes. Our PR professionals develop owned content across a wide range of industries: articles, executive bylines, video and social assets, written to be reused across channels.

How do you make the most of earned coverage?

Every placement is put back to work: shared across the relevant social channels, sent to the audiences who should see it, and built into sales and investor materials.

Can you build or refresh our website?

Yes. Gateway’s in-house creative agency provides web design and branding services, including IR websites built for compliance, accessibility, and search engine optimization.

Do you ghostwrite for executives?

Yes. We draft quotes, content, and posts in the executive’s voice and have them approved them before anything goes out, so the tone stays personal and consistent across touchpoints.

How do social media and public relations work together?

Strong public relations and social media strategies complement each other well. Company news and earned coverage make impactful social media content, an active executive profile makes reporters more likely to call, and both approaches extend audience reach across investors and stakeholders.